Writing
Samples
"Looking to the future, how do you see Acumatica helping you grow your business."
- Stephanie Murphy, Frontrunner
PMM-Customer Advocacy Role
Sixth-generation distributor reduces deadstock by 60% by using BI to bolster customer service.
“If anyone asked me which BI to use, I’d say go with White Cup BI. It’s easy to deploy, easy to use.”
- Kevin Saky
IT Support Manager
How Self-Service Reporting Empowers Users and Focuses Valuable IT Resources
“Once the team could understand how the BI tool benefited them specifically, everyone adopted it.”
- Steven Wark
IT Director
Getting ahead with a joint strategy of people and data
Fresh from RevUp, White Cup's annual customer conference, this panel discussion featured 3 customers moderated by distribution industry leader, Ian Heller.
NOTE: This is so new we haven't cut it down into soundbites for other marketing yet. You'll get a sense of the event in the first minute. Watch the whole thing if you're really in to BI solutions though!
Hero Card:
Rogue River Sewer Service
This quick-read piece was often used in RFP responses. It's designed to be very relatable to Springbrook Software's main customer demographic, government agency employees who have worked in the same agency for decades but still recognize the importance of updating technology to better serve their citizens.
User Conference Recap Video
The Springbrook National User Group (SNUG) is a non-profit organization funded and run by Springbrook users from around the country. While their annual conference is hosted by the SNUG board, Springbrook is the main sponsor, teaches all training sessions and hosts entertainment and networking events over the 2-day event.
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The 2019 conference was themed "RE-ignite" to mark a major shift, returning the focus of the conference to be solely about Springbrook. The previous three years, the event had been rolled into another conference hosted by Springbrook's (then) parent company, Acclea, leaving Springbrook customers feeling neglected.
Through heavy event marketing and creating more interactive training sessions, the event was a huge success, doubling attendance over the previous year.
EVENT SCOPE:
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Over 250 attendees
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40+ classes for training, customer research and upselling opportunities
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Social event for 300+ guests and staff
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Multiple networking opportunities
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2-day tradeshow with complementary vendors
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Rollout of "Chef Herfie," Springbrook's beloved mascot. Each year a new Herfie is unveiled and 2019 was met with much fanfare.
