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Work
Samples
ROI Calculator
CivicPay is an add-on product to Springbrook Software's main finance ERP software package. The ROI calculator was developed to generate qualified leads in three ways...
1. On springbrooksoftware.com as an unaided sales engagement tool.
2. As a tool for acocunt managers to walk existing customers through the assessment and discuss the upgrade process.
3. At tradeshow 1:1 conversations to quickly demonstrate the potential savings from using CivicPay.
HOW IT WORKS:
1. Using a link on the main website, the customer answers 5 questions about their current activity, labor and hard costs to produce one cycle of utility billing.
2. Customer is emailed a customized report explaining the areas of savings and a 5-year savings projection.
3. Receipt of the report was followed by contact by an account manager within 24 hours.
Playbook & Battle Cards
Working together with the sales and product teams, we created a playbook that covered every facet of the CivicPay product for Sales to use on calls to quickly reference features, benefits, messaging, pricing and competitive intel.
Additionally, battle cards were developed for each competitor based on public information and an extensive secret shopper program executed over the course of several months.
These documents were designed for internal use only and were updated often as more information was discovered.
NOTE: While these documents are somewhat outdated now, please treat them as confidential and should not be shared outside of this hiring process.
User Conference Recap Video
The Springbrook National User Group (SNUG) is a non-profit organization funded and run by Springbrook users from around the country. While their annual conference is hosted by the SNUG board, Springbrook is the main sponsor, teaches all training sessions and hosts entertainment and networking events over the 2-day event.
The 2019 conference was themed "RE-ignite" to mark a major shift, returning the focus of the conference to be solely about Springbrook. The previous three years, the event had been rolled into another conference hosted by Springbrook's (then) parent company, Acclea, leaving Springbrook customers feeling neglected.
Through heavy event marketing and creating more interactive training sessions, the event was a huge success, doubling attendance over the previous year.
EVENT SCOPE:
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Over 250 attendees
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40+ classes for training, customer research and upselling opportunities
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Social event for 300+ guests and staff
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Multiple networking opportunities
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2-day tradeshow with complementary vendors
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Rollout of "Chef Herfie," Springbrook's beloved mascot. Each year a new Herfie is unveiled and 2019 was met with much fanfare.
